AI Insights · Timothy · April 2024
Q1 2024 Performance of Top iOS Self-Therapy & Journaling Apps in the UK
A Sensor Tower analysis reveals the latest trends for the top five self-therapy and journaling iOS applications in the UK during the first quarter of 2024. Downloads and weekly active users fluctuated, with details on individual app performances available.
In the first quarter of 2024, the self-therapy and journaling application landscape on the iOS platform in the United Kingdom has seen varied performances across top contenders. Sensor Tower's data provides a closer look at the trends for these applications.
Me+ Daily Routine Planner started the quarter with revenues of around $33K, which saw a declining trend, ending at about $8K by late March. Downloads peaked at 37K in the first week of January, then gradually decreased to 6K towards the end of March. Weekly active users also showed a downward trend, from 116K to 85K over the quarter.
Breeze: Mental Health displayed a more stable revenue pattern, with a mid-quarter peak at roughly $22K and ending the quarter at around $17K. The app's downloads started at 15K, dipped to 4K, and then rose back up to 8K. Weekly active users declined from 34K to 29K by the quarter's end.
Flora - Green Focus showed no revenue, focusing instead on downloads and active users. Downloads started at 5K, dipped to 3K, and ended on a high note at 7K. Weekly active users began at 10K and grew to 14K, indicating a positive trend in user engagement.
Pulsebit: Heart Rate Monitor experienced fluctuating revenues, peaking at $6K and closing the quarter at around $5K. Downloads saw a peak of 7K mid-February but ended at a low of 1K. Weekly active users showed growth from 28K to 30K, suggesting an increased retention rate.
I am - Daily Affirmations saw revenues decrease from $10K to $3K. Downloads followed a declining trend from 7K to 2K. Weekly active users also decreased from 22K to 13K over the quarter.
These insights from Sensor Tower provide a snapshot of the self-therapy and journaling app market in the UK for iOS users. For more detailed analysis and data, visit Sensor Tower's platform.
